Time : 8.50AM
Listening to : My fan spinning
Where : Room - MC
::Executive Summary::
As mentioned before, Domino's placed very great emphasis on their delivery service and their online order is one of their greatest asset that placed them as the first online order fast food chain in Malaysia. But the current state of the website is quite unappealing. There's redundancy in the information given and arrangement of content is not that efficient.
The site is to be revamped for easier an smoother navigation. Main keyword for this will be user-friendliness. Currently the website has only one level of navigation for most of the pages. The content will be arranged in a more manageable and logical way. Right now, there are so many links in the main page Most of them could be arranged into the same category.
Secondly, the website needs to communicate with the target audience more effectively without bombarding them with such long bunch of text. The aim is to reduce the chunk of information into bite size info. It's easier to digest and it doesn't bore the audience.
Thirdly, The website need to be redone to make it more visually attractive so users would want to stay longer to explore the site instead of having just one glance and leave. The current site holds little strength in capturing users' attention. Corporate colors should be used just enough to create and strengthen the website identity but not overused. The page layout should have more hierarchy to guide the audience. Currently everything is too plain and filled with text. There is no focus point and even if there's image, it's too bombarding.
Last but not least, this site have to further strengthen my client's strong point which is their delivery services and convenience. Right now, it placed very little emphasis on that. And also to further improve the online order usability and make it more attractive for users to do online ordering.
Next to be updated will be the Technical Brief and also idea development.
-chen-
[10.00AM]
Labels: On assignment progress, Web Design 2
